Medline. Supply chain optimization channel strategy
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Content marketing strategy
Worked with marketing director, art director and organic social manager to develop new content and social strategies for SCO magazine.
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Supply chain insights
Managed editorial calendar for supply chain thought leadership in healthcare.
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Supply chain eBook
Curated, created and edited an ebook on healthcare supply chain resiliency strategies, focusing on several partnership success stories.
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Landing pages
Developed new section in the Capabilities area of Medline’s website to showcase supply chain optimization services.
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Capabilities brochure
Supply chain optimization team asked the Medline brand strategy and creative team to produce a downloadable pdf and leave-behind brochure of capabilities. Used on site, at conferences as socialized in campaign.
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Video
Created strategy brief and success criteria for animated video to showcase supply chain optimization services for Medline prime vendor partners.
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TRADE MAGAZINE: SCO Magazine
Bi-annual magazine, where I co-plan editorial calendar, content development and integrated marketing strategy.
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CAMPAIGN TACTICS: LinkedIn
Socializing new Insights & strategies article that I wrote for Medline.com