Working with product managers, HCD specialists and web team to design content hierarchies, develop templates, conduct A/B testing, and track analytics for a more seamless user experience.

Ghost-writing for trending topics in healthcare to boost SEO traffic. Work with web team to test content design elements like CTAs, micro navs for long-form content articles, and more.

Collaborating with healthcare providers on content that showcase system credibility and virtual care products. Manage the editorial calendar for product-related blog content.

Creating compelling patient stories to highlight success stories for the health system.

Work with product marketing teams to build landing pages for virtual care products, following specific customer journey models.

Collaborate with social media team on social content, infographics, and more for social engagement and consumer education.