Medline. Enterprise and supply chain content
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CONTENT DESIGN: News & Insights
Collaborated with developers, content leads and corporate communications to reimagine Medline’s News & Insights, from content audits to site architecture to wireframing to testing.
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SOCIAL AWARENESS CAMPAIGN: Videos
Videos created around ‘We supply reliability, efficiency and resiliency’ messaging for targeted campaign—focusing on supply chain and clinical leaders across acute and non-acute healthcare systems.
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CAMPAIGN BRANDING ESSENCE: We supply resiliency
Instrumental in developing (with our lead art director and creative team) a brand essence for our enterprise campaign focusing on our supply chain expertise.
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SEO: Site architecture and content mapping
As the content strategist for the enterprise, I worked with the SEO and web specialists to fine-tune site architecture and managed the flow of the primary enterprise landing pages.
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ARTICLE: How the 5 social determinants of health inform supply chain
Working together with our ESG group, we developed this article on the connection of the healthcare supply chain and overall access in our communities.
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CASE STUDY: How New York City got PPE to the people who need it most
I wrote this case study for Medline chronicling the quick steps taken by Medline and the City of New York to find space, house inventory of procured PPE and other supplies, and integrate inventory into Medline’s system and online platform for distribution.
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ARTICLE: Stanford and Medline reimagine the future of supply chain
This piece is part of a series of content pieces with Stanford focusing on strategic partnerships—going beyond the transactional to something more cutting edge: a value-based program that, once scaled, could benefit all of healthcare supply chain by its example.
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INFOGRAPHIC: 5 ways HRI strengthens the domestic supply chain
We developed this infographic to showcase the $1.5 billion national capital expenditure campaign to support long-term needs of our healthcare provider partners: Healthcare Resilience Initiative (HRI).
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ARTICLE: How healthcare can combat climate change and build a resilient supply chain
This piece focuses on how health systems must rethink their supply chain strategies in order to focus on becoming more sustainable: First, they must prioritize resiliency in anticipation of the next public health crisis—climate change.
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VIDEO: Medline's global supply chain: A better, stronger partner
We were tasked by the acute sales division to create this video using footage from several of our distribution centers. I wrote the script and developed strategy for distribution, along with our multimedia team.
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ARTICLE: COVID sharpens Medline's resolve for long term planning and transparency
I sat down with Peter Saviola, VP, Logistics and SCO, and Marc Phillips, Senior VP, to talk about Medline’s supply chain and lessons learned throughout the crisis. Our ability to focus on a portfolio of solutions rather than just one strategy stems from Medline’s overall agility and visibility into our customers’ needs. Here are some of the key takeaways from the discussion.